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Department Faculty

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William A. Cunningham

Wil completed both his B.A. and M.A. with John Nezlek and Peter Derks at the College of William & Mary in Williamsburg VA, and his Ph.D. in social psychology with Mahzarin Banaji and Marcia Johnson at Yale University in 2003. Afterward, he worked as a postdoctoral associate with Marcia Johnson in the field of cognitive neuroscience. Between 2004 and 2006, he was a faculty member at the University of Toronto and an associate scientist at the Rotman Research Institute. Wil is currently an assistant professor of psychology at The Ohio State University.

Wil’s research takes a social cognitive neuroscience approach to understand the cognitive and motivational processes underlying emotional responses. Of primary interest are the affective evaluations of people and objects that guide thought and behavior. To better understand these processes, his lab uses methods and theories from both social psychology (e.g., models of attitudes and latency-based evaluation measures) and cognitive neuroscience (e.g., biological models of emotion and fMRI/EEG methods). By using the “toolboxes” of each discipline with their distinct strengths and weaknesses, a more complete picture of emotion is likely to emerge. Current research examines how motivation and emotion-regulation (which can occur at both automatic and controlled levels of processing) contribute to emotional and evaluative states. This work suggests that evaluative states are constructed moment to moment from multiple component processes that integrate relevant information from various sources such as automatically activated attitudes and situational contexts. In addition, recent work examines how different discrete emotions contribute to evaluative judgments. For example, how do dislike and hatred differ in terms of experience, processing and behavioral outcomes? With his students and collaborators, he has applied his work to the study of prejudice (and prejudice reduction), political attitudes, development (emotional regulation in children), as well as conduct disorder, impulsivity, and is in the process of expanding the research program to study anxiety and depression (all of which are disorders in which evaluative processing and emotional regulation seem to provide non-optimal outputs).

Selected Publications

Beer, J. S., Stallen, M., Lombardo, M. V., Gonsalkorale, K., Cunningham, W. A., & Sherman, J. W. (in press). The Quadruple Process model approach to examining the neural underpinnings of prejudice. NeuroImage.
Cunningham, W. A., Kesek, A., Mowrer, S.M. (in press). Distinct orbitofrontal regions encode stimulus and choice valuation. Journal of Cognitive Neuroscience.
Cunningham, W. A. & Van Bavel, J. J. (in press). Varieties of emotional experience: Differences in object or computation? Emotion Review.
Van Bavel, J. J., Packer, D. J, & Cunningham, W. A. (in press). The Neural Substrates of In-Group Bias: A Functional Magnetic Resonance Imaging Investigation. Psychological Science.
Van Bavel, J. J. & Cunningham, W. A. (in press). Self-categorization with a novel mixed-race group moderates automatic social and racial biases. Personality and Social Psychology Bulletin.
Cunningham, W. A., Van Bavel, J. J., & Johnsen, I. R. (2008). Affective Flexibility: Evaluative Processing Goals Shape Amygdala Activity. Psychological Science. 19, 152-160
Cunningham, W. A., Zelazo, P. D., Packer, D. J., & Van Bavel, J. J. (2007). The Iterative Reprocessing Model: A Multilevel Framework For Attitudes And Evaluation. Social Cognition. 25, 736-760
Cunningham, W. A., & Zelazo, P. D. (2007). Attitudes and evaluations: a social cognitive neuroscience perspective. TRENDS in Cognitive Sciences. 11, 97-104
Touryan, S. R., Johnson, M. K., Mitchell, K. J., Farb, N., Cunningham, W. A., & Raye, C. L. (2007). The influence of self-regulatory focus on encoding of, and memory for, emotional words. Social Neuroscience. 2 (1), 14-27
Cunningham, W. A., Espinet, S. D., DeYoung, C. G., & Zelazo, P. D. (2005). Attitudes to the Right – and Left: Frontal ERP Asymmetries Associated with Stimulus Valence and Processing Goals. NeuroImage. 28, 827-834
Cunningham, W. A., Raye, C. L., & Johnson, M. K. (2005). Neural correlates of evaluation associated with promotion and prevention regulatory focus. Cognitive, Affective, & Behavioral Neuroscience, 5, 202-211.
Johnson, M. K., Raye, C. L., Mitchell, K. J., Greene, E. J., Cunningham, W. A., & Sanislow, C. A. (2005). Using fMRI to investigate a component process of reflection: Prefrontal correlates of refreshing a just activated representation. Cognitive, Affective, & Behavioral Neuroscience, 5, 339-361.
Cunningham, W. A., Raye, C. L., & Johnson, M. K. (2004). Implicit and explicit evaluation: fMRI correlates of valence, emotional intensity, and control in the processing of attitudes. Journal of Cognitive Neuroscience, 16, 1717-1729.
Cunningham, W. A., Johnson, M. K., Raye, C. L., Gatenby, J. C., Gore, J. C., & Banaji, M. R. (2004). Separable neural components in the processing of Black and White Faces. Psychological Science, 15, 806-813.
Cunningham, W. A., Nezlek, J. B., & Banaji, M. R. (2004). Implicit and explicit ethnocentrism: Revisiting the ideologies of prejudice. Personality & Social Psychology Bulletin. 30, 1332-1346.
Cunningham, W. A., Johnson, M. K., Gatenby, J. C., Gore, J. C., & Banaji, M. R. (2003). Neural components of social evaluation. Journal of Personality and Social Psychology, 85, 639-649.
Phelps, E. A., Cannistraci, C. J., & Cunningham, W. A. (2003). Intact performance on an indirect measure of race bias following amygdala damage. Neuropsychologia, 41, 203-208.
Little, T. D., Cunningham, W. A., Shahar, G., & Widaman, K. F. (2002) To parcel or not to parcel: Exploring the question and weighing the merits. Structural Equation Modeling, 9, 151-173.
Cunningham, W. A., Preacher, K. J., & Banaji, M. R. (2001). Implicit attitude measures: Consistency, stability, and convergent validity. Psychological Science, 12, 163-170.
Phelps, E. A., O'Connor, K. J., Cunningham, W. A., Funayama, E. S., Gatenby, J. C., Gore, J. C., & Banaji, M. R. (2000). Performance on indirect measures of race evaluation predicts amygdala activation. Journal of Cognitive Neuroscience, 12, 729-738.

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